Social Media Marketing
Everyone is on some form of social media now. And by everyone we mean 3.6 billion people! This increases the importance of properly targeting your audience.
3.6 billion people in the world are active on social media. Having a good social media presence is essential for any company.SMMHub has a team of creative social media managers to boost your social media presence like never before.
It doesn’t matter if you run a local shop or a huge national company. Social media is an essential part of your business marketing strategy. Social media platforms help you connect with your customers, increase brand awareness, and boost your leads and sales.
Social media has immense potential for businesses because consumers habitually log on to it daily and are exposed to a lot of brands and businesses. It also presents huge challenges for businesses, however, because it’s an ever-changing space, it needs constant attention and updates.
It can be a little difficult to keep up with the evolving trends on social media, so it is advisable to let the professionals do their job. A Digital Marketing Agency like SMMHub ensures to keep themselves updated on the latest trends and use them to increase the visibility, following, and engagement of your brand. We create the most engaging content to share on social media, maintain frequent communication with your audience, and keep a track of what social media resources are other businesses investing in.
Research shows that the text and video format prove to the most engaging type of content on social media. Our especially dedicated social media team keeps a track of all such regular updates and changes to stay on top of the ladder at all times.
Search Engine Optimization
The higher you rank in google result pages, the more clicks
The higher you rank in google result pages, the more clicks and traffic your website will generate. Businesses that have an SEO-optimized website bring in more customers and grow twice as faster compared to those who don’t. Our SEO experts are here to ensure that your website always has a good ranking.
If you look on the surface, the goal of SEO would appear to improve the ranking of your website in the search results. However, it goes beyond that. The ultimate goal of your website is to drive more and more traffic and increase the conversion rates for your business. An effective website can do that for you.
There are a lot of things that need to be taken into consideration when it comes to a website. Making your website SEO-friendly, using appropriate keywords, images, and so much more. A team of skilled and talented people who have knowledge and experience in doing so can do wonders to your website and hence, to your business. A website with a good ranking will ensure that any person looking for a product or a service similar to yours, will see the name of your brand pop up on their screen.
Another advantage of having an SEO-Optimised website is that it doesn’t just boost up your online presence but also, gives you an edge over your competitors. Because the higher you rank, the lower your competitor ranks.
Content Marketing
Content marketing can provide your brand with everything from increased
We cannot be talking about digital marketing and forget that Content is the king. Good content marketing is capable of turning a customer-provider relationship into a trusting relationship. Content marketing can provide your brand with everything from increased business to creating a positive brand reputation.
Research has shown that almost 80% of people would prefer a series of articles rather than advertisements.
About 70% of people agree that Content Marketing makes them feel more connected and feel closer to a product or a brand. It is quite simple really. If you do not have an effective content marketing going on for your business, you are missing out on huge opportunities.
In today’s digital world, content marketing is perhaps the best and the most effective way of reaching out to both-established customers and prospects. The results of Content Marketing are easy to analyze. This means that within a matter of minutes we can figure out what is working and what’s not. Constant improvisations, skills, creativity and consistency goes into the building of a good Content Marketing Strategy.
If used and planned correctly, Content can build you a brand identity and create a great image of your business in the mind of the visitor. Good content has the power to influence one’s thinking process. We know the potential of Content Marketing and ensure to use it our client’s benefits to the fullest.
Search Engine marketing
SEM is one of the most cost-effective ways to reach your
SEM is one of the most cost-effective ways to reach your target audience irrespective of how big or small your business is. Our search engine marketing team makes sure to deliver quality leads and bring a more organic audience towards your business.
Some of the key benefits of investing on SEM include:
SEM is conversion-focused: Conversion does not necessarily mean more sales. It can also mean, more people signing up for you newsletter updates, new subscribers, even contest entries.
SEM focuses on all types of conversion rates. So, summing it up, investing in SEM is only going to help in building you a stronger online presence.
Improved visibility: According to google, search ads can improve brand awareness by 80% Even if your ads fail to receive the desired number of clicks, the name of your brand flashes in the eyes of the viewer. So, the next time this person wishes to buy a similar service, there is a high possibility of them, thinking of your brand. That’s a win-win situation according to us.
SEM is a great option for local marketing: Although, SEM is a great tool to drive website visits and increase conversions, it is important to keep in mind that if you are a local marketer, SEM helps with that as well. For example, you own a salon and when someone near your area searches for “salon services near me” It is important for your brand name to pop up on their screen. This is where SEM comes in handy.
Google Advertisements
Google Ads allow you to reach out to customers who may not
Who doesn’t google a product before buying it? Google Ads is an online advertising platform that enables businesses to create and run ads, making them visible to potential customers. Google Ads allow you to reach out to customers who may not know you but are looking for something similar to what you have to offer.
There are numerous ways in which google ads can help your business. We re going to list and explain a few of them here.
Reaching marketing goals
We take full advantage of different ad formats and features to customize your ads to your particular business goals, like adding a clickable "Call" button to your ads to get more phone calls, or using video ads to spread awareness about your brand. Marketing goals like inspiring the customers to take action on your website, visit your store, install your application, etc. can be achieved with google ads.
We target your ads with keywords
When we advertise your brand on Google, we use certain keywords to help target your ads to people searching for related terms. We also ensure to show your ads at certain times of the day and specify a particular location and language.
Getting precise about your target audience
When we advertise on websites and mobile applications that show Google ads, we can get even more specific by choosing the age of the people customers you want to reach, the types of sites they visit, and their areas of interest.
Pay according to the results.
With Google ads, we get to set limits on how much you want to spend and pay only when the customers/viewers interact with your ad, like clicking your text ad or watching your video ad.
Measurable ad performance
We can quickly track your ad's effectiveness and easily make changes to get improved results.
Cross-platform advertisements
We can connect you with your customers from anywhere, no matter where they are, irrespective of whether they have access to desktop computers or not.